New got milk? Site in Spanish

News EditorEducation, Industry News, Milk

Today marks the launch of the Spanish “got milk?” website, called “toma leche” (“drink milk”). “We want to have a Web site that speaks the language and culture of Latinos,” said Steve James, executive director, California Milk Processor Board (CMPB). “We hope that we’ll be able to better communicate, better reach and better connect with our Hispanic base by having … Read More