Teenagers Create Campaign to Speak to Teenagers

News EditorCompetition, Dairy Checkoff, Education, Industry News

Here’s a really neat learning experience: students at Amador Valley High School in Pleasanton, Calif., are devising a marketing campaign to promote milk among their peers. Classes at three high schools in California will be spending the next six or seven weeks developing ideas for the “Got milk?” campaign, which is sponsored by the California Milk Processor Board. In a … Read More