CART Students Create Winning Got Milk? Campaign

News EditorGeneral

And the winner is: (see post below): Center for Advanced Research and Technology (CART) in Clovis, Calif.! Congratulations to all of the students who took part in this unique and challenging learning exercise. To effectively market to teens, the CART students said, milk must be presented as exciting, unattainable, even taboo. Using wit and humor as well as day-in-the-life experiences … Read More