I ran cross country in high school and it’s the only sport I lettered in. I lived in Florida. If I had grown up in Wisconsin I’m pretty sure I wouldn’t have been on the cross country ski team. Hopefully these kids will do well and learn to drink their milk and ski harder.

The Wisconsin Milk Marketing Board has signed on as a major sponsor of the 2006 Wisconsin High School State Cross Country Ski Championships. The event, held in Trego on February 10-11, will play host to more than 300 athletes from around Wisconsin. “These games are a great opportunity for us to reach a young demographic with important dairy nutrition messages,” says Dave Bavlnka, WMMB local promotions. WMMB also sponsors the Badger State Games, and WIAA basketball tournaments. Wisconsin Milk Marketing Board, a nonprofit organization of Wisconsin dairy producers, promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland.