Pretty soon we’ll have a new ice cream competitor here in North America. Canada’s Dairy Fresh Farms is planning to “launch its highly awaited “healthy” decadent ice cream for the Summer of 2006, and compete in the $22 billion USD North American ice cream market.”

Here’s some more details:

. . . preliminary taste tests were completed in early December, and it will begin targeted taste tests in three major markets: Vancouver, Calgary and Montreal, over the next four months. Dairy Fresh Farms plans to have the ice cream on the shelves of retailers by this Summer.

The company is using the same strategy of lowering cholesterol in the new ice cream product as it does with it’s milk:

This process starts by taking regular whole milk and then skimming off the saturated fat. It then adds 1% naturally sourced monounsaturated fat from GM0 Free canola oil, along with four other all natural ingredients, to produce a milk beverage that is nutritionally equivalent to 2% regular milk that has both a desirable taste and texture while offering additional health benefits.