Hot Rod Milk

Chuck ZimmermanAgribusiness, Milk, Promotion

Bravo ProductsThe Indy Racing League may be moving to ethanol to power their cars but drag racers are fueling up with milk! At least Erica Enders, who races for Cagnazzi Racing’s NHRA Pro Stock Team is drinking a lot of milk. She just had her sponsorship by Bravo! Foods International Corp. renewed and expanded. Last year, Slammers Ultimate Milk sponsored the second half of the season. This year, Slammers Ultimate Milk will be the primary sponsor of Enders’ Chevy Cobalt Pro Stock racer for the full 23-race 2006 season, building on what was started in 2005.

The 22-year-old Enders, who has already established a series of firsts for women in the Pro Stock class, has her eyes set on even bigger accomplishments this year and is “the” driver to watch for the 2006 season. In addition to her racing representation of Slammers Ultimate Milk, Enders will be making multiple appearances across the country for Slammers and the team at schools, Girl Scout conferences, hospitals, charity benefits and retailers, where she will be greeting fans, signing autographs and talking about the benefits of performing at your peak and drinking “better for you” Slammers Ultimate Milk.