The MilkPEP people want children to be healthier and milk can be part of the plan to make it happen. So, they’re looking for some healthy student bodies (schools that is).
From now until June 15, MilkPEP’s “America’s Healthiest Student Bodies” contest will identify schools that have the most active and healthiest students. “Recognizing schools that are encouraging good nutrition and physical activity ties in well with our message to teens that milk is an important part of a healthy lifestyle,” says IDFA Senior Manager of Marketing Victor Zaborsky. “It also keeps milk top-of-mind with schools, students and parents.”
Students can nominate their schools by filling out an application on MilkPEP’s website, www.whymilk.com. The application asks for a 75-word essay on why a school should be selected and includes a questionnaire for background on the school’s nutrition, athletics and other health and wellness programs.
The 50 winning schools will be announced at an event in Washington, D.C., in late August. Each school will receive a $1,000 grant to support fitness and nutrition programs and a special “got milk?” recognition assembly. The student who nominates a winning school will receive a subscription to Teen People and Sports Illustrated as well as a prize package from Adidas and Baby Phat/Phat Farm clothing lines. All student nominators will have the chance to receive a phone call from one of the next milk mustache celebrities.