Monsanto Dairy just named a new advertising agency of record. It’s Osborn & Barr Communications, an agency that has had a long standing relationship with Monsanto in other business areas.

Osborn & Barr is charged with developing and executing a strategy of integrated communications, including creative direction, media services, digital marketing, and public relations. Osborn & Barr will be involved with Monsanto’s POSILAC® and DecisiveTM brands, as well as all forage nutrition brands which the agency already supports through Monsanto’s crop division.

With the recent addition of Monsanto Canada East’s business to the agency’s portfolio of clients, Osborn & Barr now supports nearly all of Monsanto North America’s marketing communications needs.