Healthy servings of milk are now available from Burger King in re-sealable, 8-ounce plastic bottles.

The new milk offerings will be promoted as a beverage option with a Kids Meal, aand will be a permanent beverage menu option for all customers. With 86 percent of all take-out meals coming from quick-serve restaurants, the new milk option gives BURGER KING a prime opportunity to help more families get their three servings of dairy a day, as recommended by the U.S. Department of Agriculture’s Dietary Guidelines for Americans.

Checkoff dollars from dairy producers helped get this program going with Burger King. Tests were conducted last year, showing that customers would choose milk more often when offered in fun, attractive packaging and in different flavors.

“We introduced Hershey’s low-fat white and chocolate milk to add even more variety to our menu,” said John Schaufelberger, vice president of product marketing for Burger King Corporation. “It’s a well-known brand that appeals to moms and kids – and the plastic packaging is especially convenient for busy, on-the-go families.”

Get the rest of the story from the Midwest Dairy Association.