The IDFA is going to be taking an active role in the American Beverage Association’s InterBev 2006 this fall and conversely, the ABA is going to be doing the same for IDFA’s Worldwide Food Expo next year in Chicago.

As part of the alliance, both ABA and IDFA will promote each other’s events with their membership and stakeholders, and will also offer exclusive programming at each event geared toward beverage and dairy audiences. The associations will each host prominent pavilions at the other’s show.

See full release here.