President of the NCBA

Chuck ZimmermanAudio, Beef Checkoff

Mike JohnI don’t know how many dairy producers are members of the National Cattlemen’s Beef Association but I thought you might be interested to hear from the President. He’s Mike John, from Missouri (left). Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.

Another think Mike says which I’ve heard over and over from cattle producers here is how the NCBA or the CBB offer a grass roots input process for cattle producers to have an impact on what these organizations do and the effect they can have on the beef business.

Hear Mike’s perspective in my interview with him here at the conference: Mike John Interview (5 min. MP3 File)