Alex Avery is on a billboard mission to educate both consumers and producers. Billboards like the one pictured here are in place along California Highway 99.

The Center for Global Food Issues’ Milk is Milk campaign unveiled two of three billboards that will promote its grass roots campaign of concerned consumers to educate food and dairy retailers (supermarket and grocery chains) regarding false and misleading label and marketing practices. These practices have become rampant in the organic dairy industry.

“These billboards will serve an important purpose,” said CGFI’s Director of Research and Education Alex Avery, “Consumers know that milk labels can be confusing. What they don’t know is that certain organic dairy marketing interests have made these labels confusing so that the consumer is misled into spending more money for a brand of milk that he or she thinks is somehow healthier or more nutritious. The fact is, milk is milk. And no matter what certain labels imply, no milk contains pesticides, antibiotics, or artificial hormones, and all milk – including organic milk — contains natural hormones.”