I don’t guess you could come up with a more simple and descriptive name for a dairy event. It’s called well, uh, The Dairy Event, and it takes place this year in Stoneleigh Park, Coventry in the United Kingdom.

The Dairy Event is Europe’s leading Dairy Show. It attracts more than 12,000 visitors a year and presents a unique opportunity for farmers, herdsmen, consultants, processors and retailers from all over the world to see the best dairy livestock, equipment, products and services available in the UK market.

The Dairy Event is organized by the Royal Association of British Dairy Farmers.