Filament Marketing, LLC will be helping NMC, Inc. (formerly National Mastitis Council) with “Association-related strategic marketing efforts, sponsorship program development and membership promotions.”

This newly formed relationship is intended to enhance and heighten the awareness and impact of the NMC, helping to forge new leadership standards for global mastitis control and research and improved milk quality standards. Effective with this partnership, Filament Marketing will work closely with the NMC staff, Board of Directors and committees, beginning with an immediate focus on the 2007 NMC Annual Meeting to be held in San Antonio in January.

“As our organization strives to enhance standards for quality milk production, it is critical that we help producers, processors, researchers and industry organizations understand the value and benefits of a unified focus,” says Dr. Joe Hogan, current NMC president from the Ohio State University. “To help us achieve these goals and objectives, we are pleased to work with Filament Marketing.”