Target Joins the Organic Movement

Chuck ZimmermanIndustry News, Organic

TargetThe super store Target, is getting into the organics game. Using their own private label organic brand, Archer Farms, Target will offer a variet of organic groceries in their SuperTarget stores. Target also announced that their produce department is now certified organic by the U.S. Department of Agriculture (USDA).

Target Corp. said Thursday that it had introduced its own line of organic foods, countering Wal-Mart Stores Inc.’s move into the fast-growing market. Target and Wal-Mart are helping to boost sales of organic foods by offering them to discount shoppers. Wal-Mart plans to carry more than 400 organic items.