A New York City based dairy, Elmhurst Dairy, is now offering a fluid milk with a shelf life of 16-17 days. Using a bacterial centrifuge, the dairy spins milk at 4,000 revolutions per minute during processing for a finished product with 90-95% less bacteria than conventionally processed milk. The product, “UltraPure” is currently only available in about 150 stores around the city and Canada – for a reasonable price of $2.49 a half gallon. That’s compared to $4.00 a half gallon for organic milk.

“The milk lasts longer, tastes better and is healthier,” Cyrus Schwartz, president of Elmhurst Dairy’s subsidiary Mountainside Farms said. “There are the customary fat-free, 1% lowfat, 2% reduced fat and whole milk varieties.”