It looks like European dairy farmers have a new online marketing resource. This one is called DairyPl@za.

The launch of a revolutionary new web portal now offers bulk suppliers in the European dairy trade a unique opportunity to maintain their prices through www.dairyplaza.eu. This independent internet platform is the brainchild of a group of dairy and IT specialists. DairyPlaza brings the producers and end users directly in contact with each other. DairyPlaza is efficient, safe, reliable and transparent, it also cuts out the middle man, thus saving both customers and sellers a lot of time and money.

DairyPlaza is an online intermediary between supply and demand. Both customers and sellers of dairy products can sign up to receive a personal login code allowing them access to a members-only trade section of the website. This Extranet is subdivided into sales and purchasing and by product group, i.e. milk powder, cheese, butter and butter-oil. Members can review the current supply or demand specifications in their own category or add their current supply or demand to the category. An advanced and secured application allows interested parties to contact each other for direct transactions. The members pay DairyPlaza a fixed rate for this online service.