Here’s an interesting story I came across. Our dairy promotions in the U.S. have been very successful, something producers in the UK have noticed. The links below will lead you to some promotions you may have missed in the past. I particularly like the “milk rap” the Dairy Farmers of Ontario came up with.
The UK has a long history when it comes to generic milk advertising. But in recent years things have been a bit quieter. But what happens in other countries? Well, a scan of the internet shows that things are a little bit more glamorous the other side of the pond.
David Beckham may have just announced he will move to the USA at the end of this season, but he has been there for some time in milk advertising terms as the milk promotion body Got Milk website shows. He is one of a long list of A-listers who has appeared in the America’s Milk Mustache.
The Canadians have also shown some interesting approaches to the business of selling milk. For example, Dairy Farmers of Ontario have produced a rather slick video with rappers extolling the virtues of drinking milk. The Dairy Farmers of Canada also had a link up with the national Olympic team, screening TV adverts in support of their sporting stars.