I’ve always wondered just exactly what a Scooby snack was – now I know! String cheese! Sargento is launching several new product lines, one targeted to children and one to adults. “Scooby-Doobie-Doobie-Doo!”

In its first kids licensing venture, Sargento, Plymouth, Wis., has teamed with Warner Bros. Consumer Products on Scooby-Doo Mini String Snacks. Scooby’s likeness will appear on packages; a cross-promotion on Scooby-Doo DVDs and coupons support. “There is real growth in the kid market. They consume about 50% of all cheese snacks,” said Chip Schuman, senior director of marketing at Sargento.

Meanwhile, Sargento plans to keep adults interested with a new strategy for the branded cheese category: A line of rotating limited-edition flavors in small batches every two or three months, starting with Vermont Sharp White Cheddar in all formats (shreds, slices, cheese sticks). “We want to appeal to the food adventurers who are always looking for something new,” said Schuman. “That’s what sets us apart from Kraft.”