This group of British dairy farmers were definitely thinking outside the carton, err, box when they came up with this idea – a single’s ad on a milk carton! Calon Wen, a small milk cooperative in rural Wales, decided to print stickers with their farmer’s photos and place them on milk cartons to try and substain their community. Now that’s what I call creative marketing!
A group of dairy farmers are putting single’s ads on milk cartons in the hopes of finding Mr. or Mrs. Right in the far-flung countryside of Wales.
“My family thinks I’m nuts,” said 30-year-old farmer Iwan Jones, who appears on the cartons and hasn’t had a date in a year. “My friends think it’s hilarious — but everyone’s taking it with kind of a lighthearted attitude.”
Since the ads appeared Monday, the site has received 2,500 hits, or about 10 times the usual daily traffic.
“It’s a beautiful environment, but in terms of actually trying to meet somebody it’s not particularly easy — especially when you have to wake up at 5 o’clock in the morning to milk cows.”