Drinkable yogurt is popular among the younger set — I haven’t seen too many ‘older’ folks kicking back with a Go’gurt! But, drinkable yogurt is the fastest growing food category in the world – wow!

Annual sales of drinkable yogurt rose 18.4 percent to $7.76 billion from mid-2005 to mid-2006, according to a survey by market research company AC Nielsen Global Services. Drinkable yogurt taps into the trend of consumers looking to eat and drink healthy foods, but not having time to stop and sit when they do it.