It’s Super Bowl time and the dairy industry is ready for it.

Regardless of whether the Colts or the Bears win Super Bowl 41 in Miami, dairy producers have already scored big thanks to another successful year teaming up with the National Football League to increase milk, cheese and yogurt sales. Brian Baxter has more in this report.

Download and listen to Brian’s report here: Dairy Checkoff Super Bowl News (2 min. MP3 File)