The Milk Processor Education Program (MilkPEP) has created new advertising targeting Hispanic mothers. The campaign will encourage the Hispanic audience to make good beverage choices, like low-fat milk, for their families.

The campaign was created to communicate to Hispanics the importance of drinking 3 glasses of low-fat milk a day. The commercials emphasize that low- fat milk is equal in nutritional value to whole milk and has been shown to help kids grow healthy, strong, and in shape as well as provide nine essential vitamins and minerals including calcium, protein, potassium, phosphorous, and vitamins A, B12, and D.