The latest Drovers alert contains a commentary on Chipotle Mexican Grille, a fast-food burrito chain in the country. The newest marketing ad introduced by the company doesn’t just affect livestock producers, it affects you too. Speak up, and let Chipotle know you want them to stop misleading consumers.

Chipotle Mexican Grille says the company’s philosophy is “food with integrity.” Famous for its large burritos made with all natural ingredients, the company’s promotions include billboards with unique, funny and often zany messages. But the most recent billboard campaign is seen by many as “over the top.” Chipotle’s newest billboards ask: “Did you want antibiotics with your lunch? We didn’t think so.”

Chipotle says “food with integrity” isn’t just a marketing slogan. “The hallmarks of Food With Integrity include things like unprocessed, seasonal, family-farmed, sustainable, nutritious, naturally raised, hormone-free, organic, and artisanal.” The company says it serves more naturally raised meat than any other restaurant in the country, and it has pushed for more sustainable practices in produce farming, as well as worked with dairy suppliers to eliminate the use of added hormones from their operations. All of this must give a lot of consumers the warm fuzzies. But its billboards with the reference to antibiotics is a low-blow to the livestock industries. Chipotle, the company that seeks to offer tasty Mexican fare, stoops to disparage every livestock producer who is not one of the company’s suppliers with a tasteless, misleading message.