Dean Foods Co. has a created a new vice president and chief operating officer of ice cream position, and Rachel Cullen has been hired to fulfill the position.

Cullen most recently was COO at Englewood, Colo.-based Orange Glo International. She previously has worked at Unilever’s U.S. ice cream division, where she oversaw such brands as Breyers, Klondike, Popsicle and Good Humor. Dean Foods, a Dallas-based dairy products maker, said its annual ice cream sales are nearly $900 million, making it the third-largest ice cream and frozen novelty company in the United States. Alan Bernon, Dean’s dairy group president, said the segment has excellent growth potential.