The good research and media press on dairy products keeps rolling out! This latest study indicates that milk protein is better at building muscle mass than soy protein. Weightlifters may want to raise a glass, researchers at Canada’s McMaster University say. A study there found that milk protein is significantly better than soy at building muscle mass. “We were really … Read More
DFA Close N.M. Cheese Plant
The Dairy Farmers of America Inc. are idling operations at its Lovington, N.M. cheese plant, which has been open since 1995. Production at the plant, which has been jointly owned and operated by DFA and the Greater Southwest Agency, will be transferred to other DFA plants. DFA’s nearest southwestern plants are in El Paso and Schulenburg, Texas. The Lovington plant … Read More
Milk-Based Sports Drinks
Bravo!, a US fortified beverage specialist, has completed a ten-year distribution deal with Coca-Cola Enterprises, in their efforts to launch a range of milk-based sports and energy drinks. The move is an example of how dairy firms around the world may trade on their natural, healthy image to compete more seriously with traditional soft drinks makers. Slammers Sport Milk is … Read More
Midwest Dairy Consortium
A multi-state, multi-disciplinary research and education program for the Midwest dairy industry has been launched by 10 Midwestern land-grant universities, headquartered in the University of Illinois Department of Animal Sciences. The new program is called the Midwest Dairy Consortium (MDC) and members will share graduate courses, graduate fellowships, and undergraduate internship programs to provide farm experience for students without that … Read More
Foodservice Milk Sales Up
NPD Foodworld reports that milk was among the top 10 fastest growing menu items in 2006. Increased availability of bottled single-serve flavored milks and the marketing efforts of several quick service restaurants led to 4 percent growth in foodservice milk sales last year. According to data from NPD Foodworld other dairy-friendly foods in the top 10 list of fastest growing … Read More
Chipotle Misleads Consumers
The latest Drovers alert contains a commentary on Chipotle Mexican Grille, a fast-food burrito chain in the country. The newest marketing ad introduced by the company doesn’t just affect livestock producers, it affects you too. Speak up, and let Chipotle know you want them to stop misleading consumers. Chipotle Mexican Grille says the company’s philosophy is “food with integrity.” Famous … Read More
Wiscosin Groups Support Investment Tax
The Dairy Business Association of Wisconsin, together with the Wisconsin Cheese Makers Association, Wisconsin Dairy Products Association, Wisconsin Agribusiness Council, Wisconsin Farm Bureau and the Wisconsin National Farmers Organization drafted a letter to members of the Joint Committee on Finance, including chairs Senator Russell Decker and Representative Kitty Rhoades, encouraging them to support the Dairy Plant Investment Tax Credit in … Read More
Whole Foods Offers Loans
Whole Foods Market Inc. has joined forces with Sustain, a Chicago based non-profit group to offer loans to family farmers. The loans are part of an effort by Whole Foods to obtain more locally grown and produced products for their midwestern stores. Sustain, which promotes organic and sustainable agriculture, is to process the applications for funds that Austin, Texas-based Whole … Read More
Times Promotes Beverage Study
A great article from the NY Times that ties into the new “Think About Your Drink” promotion. About 21 percent of calories consumed by Americans over the age of 2 come from beverages, predominantly soft drinks and fruit drinks with added sugars, the panel said in its report. There has been a huge increase in sugar-sweetened drinks in recent decades, … Read More
Dairy Zone
The Midwest Dairy Association educated 110 fifth grade students recently about how milk gets from the farm to their refrigerators. As part of the Central Plains Dairy Expo in Sioux Falls, S.D., the students toured the Dairy Kids Zone to learn about the dairy industry. The event featured four learning stations that the students visited. At one station, they saw … Read More