Another U.S. dairy is going rbST free for its milk supply. Publix Super Markets Inc., a Florida based grocery store, bottles its own milk for their more than 900 stores.
Bowing to rising consumer health concerns, Publix Super Markets Inc. banned synthetic growth hormones from its entire line of store-brand milk effective today. Publix brands from whole milk to fat free to chocolate are affected, but customers will not pay a premium for it as they do for several organic brands.
The grocer now requires dairy farmers in the southeast Florida cooperative that supplies the 901-store chain’s dairy plants with its milk to sign statements they have not injected herds with the bioengineered growth hormone rbST.
Publix will change its milk labels to “all natural” and eliminate its Greenwise line as duplicative. Publix will not promote its brand as “growth hormone free” because the FTC has ruled all cows have natural growth hormones, so that would be misleading advertising.
3 Comments on “Publix Goes rbST Free”
So is the greenwise and regular publix milk the same?
So is the greenwise and regular publix milk the same?
So is the greenwise and regular publix milk the same?