Dannon yogurt, owned by Groupe Danone, the world’s largest maker of dairy products, will now be included in Subway’s Fresh Fit sandwich menu. The addition of yogurt to the menu marks two wins for dairy at the restaurant – Subway also offers plastic single-serve low-fat milk.
The introduction, which features Dannon yogurt as part of Subway’s Fresh Fit low-fat sandwich menu, marks Dannon’s first “massive” nationwide expansion into U.S. restaurants, said Juan Carlos Dalto, chief executive of Dannon Co., the White Plains, N.Y.-based U.S. subsidiary of French dairy giant Group Danone Closely-held Subway is the largest fast food chain by the number of stores.
Dannon has introduced probiotic yogurt such as Activia, boosted marketing, and worked with retailers in an effort to make the U.S. — its No. 3 yogurt market after France and Spain — into its top market by sales.
The strong potential for yogurt sales in the U.S., where consumption trails far behind other developed European markets, has led Groupe Danone to label the U.S., the world’s largest consumer of packaged foods, as one of its so-called “frontier countries,” alongside Russia and China.
The U.S. consumes about 11 pounds of yogurt per person each year, whereas in mature markets like France, consumption is six or seven times more, Dannon said.
Subway, which has 26 million people going to its restaurants each week, picked Dannon over a number of other yogurt companies who had also expressed an interest in partnering with the company, said Tony Pace, who heads advertising and marketing for the closely held fast food chain. As of Aug. 23, Subway had 21,000 U.S. locations. Subway may also consider offering Dannon yogurt to its 6,000 locations in 83 countries outside of the U.S., Pace said.
3 Comments on “Yogurt at Subway”
What is the yogurt consumption in the U.S. in dollars amount, and also in Vermont?
What is the yogurt consumption in the U.S. in dollars amount, and also in Vermont?
What is the yogurt consumption in the U.S. in dollars amount, and also in Vermont?