Cabot Creamery Cooperative–best known for its Cheddar cheese–has begun marketing Cabot Greek Style Yogurt. The product is currently available only in Shaw’s Supermarkets, a division of Supervalu with locations primarily in the Northeast, and Publix supermarkets in Florida.

Six-ounce packages will initially come in four flavors: Peach, Strawberry, Vanilla Bean and Honey. A 32-ounce plain size is also available. The company had initially planned on targeting the culinary and cooking markets for the product, but discovered through research that some people were looking at it as an indulgent snack, Davis says. Thus, the flavored varieties.

Greek-style yogurt has been increasing in popularity over the past year. This summer, Fage–an 81-year old brand–broke its first advertising in the U.S. with a two-page ad in New York Magazine. On the left side of the layout were fashion accessories like a watch or a strand of pearls, while on the other side was a picture of a white, creamy substance with an impression of the accessory embedded in it.