The Jersey Marketing Service (JMS) leaves 2007 with a bang – reporting that the total value of Registered Jersey™ cattle and genetics marketed by the company exceeded $13 million. The previous record of $10.3 million was set in 2004.
– Revenue from sales of 5,896 live animals and 186 embryos totals $13,089,073, up 42% from 2006.
– Average price per lot—$2,152.10—also sets a record, up by $245 per lot over the previous high.
– Since January 1, 2000, Jersey Marketing Service has generated $74 million in revenue for the Jersey owners using its services.
“2007 was a year of incredible demand for Registered Jerseys™ all across the country,” commented JMS manager Herby D. Lutz, “and that demand did not depend on a particular kind of milk market.”
For current year private treaty sales, JMS staff assisted 36 buyers from 14 states in purchasing 3,129 animals and embryos from 76 different sellers. The company also managed 20 public auctions, selling 2,953 lots for just over $6.6 million. The All American Jersey Sale on November 4 in Louisville, Ky., was the year’s top auction sale, averaging $5,345.18 on 109 lots.
2007 is the third time in the past four years that the company has recorded annual sales in excess of $9 million. Company growth in the ’00 decade has been nothing short of spectacular. Compared to the ‘90s, JMS has increased its business by 72%, from annual average sales of $5,367,258 for the years 1990 to 1999, to an annual average of $9,235,908 for the period 2000 to 2007.
Key components are large-volume auction sales, verifiable identification and strong health protocols adding value to all animals sold through JMS, and making real-time information available to buyers. Registration certificates issued by the American Jersey Cattle Association are provided to all buyers along with current performance pedigrees listing production and genetic evaluations. Cattle selling in JMS auction sales are tested negative for brucellosis, tuberculosis and BVD-PI. Milking females must test negative for Staph. aureus and Mycoplasma.