The Milk Rocks! campaign now has power group Rascal Flatts on-board, and one lucky winner will have their dream come true – the chance to sing live onstage with the band! The contest, “Be a Milk Rock Star” starts on March 1 and will include advertisements on milk carton sides and lunchroom posters in more than 95,000 elementary, middle and high schools across the country.

The “Be a milk rock star” push, part of the broader Milk Rocks! public service effort, promotes health and nutrition and was created by MilkMedia. The band will pre-record messages to fans explaining contest rules as well as nutritional facts about milk, which can be seen on milk cartons, school lunchroom posters and a Web site prior to the live concert.

“We have the greatest fans in the world,” said Rascal Flatts band member Gary LeVox. “So giving our songs back to them, with the opportunity to join the band for a night, is the least we can do to say thanks. And since drinking milk is a big part of keeping our fans energized for our show, we’re happy to help Milk Rocks! get their message out there,” he said.