The Burger King mascot may soon be advertising a bowl of mac and cheese to your kids. Burger King will test market Kraft macaroni and cheese at select locations.
Burger King next week will start offering single servings of macaroni and cheese in test markets, said Heather Krasnow, a company spokeswoman. “It’s something we are considering for kids,” Krasnow said, though she added that the product is not aimed solely at children.
In grocery stores, Northfield-based Kraft Foods is virtually synonymous with macaroni and cheese. But for at least six years, the company has also been selling the product to restaurants through its food service division, a small part of Kraft that doesn’t break out its revenues.
“The availability of [Kraft-branded] macaroni and cheese in restaurants is widespread in the United States,” said Basil Maglaris, a Kraft spokesman. It’s shipped in frozen packages and heated in microwaves at restaurants.
That will be the case at Burger King. Still, Kraft has “created a macaroni and cheese product specifically for Burger King,” Krasnow said.