The grocery chain, Safeway Inc. has named 30 students ages 12 to 19 in their third annual “The Art of Dairy” art contest to promote the company’s private label milk brand Lucerne. These 30 students will apply their designs to life-sized cows in competition for the grand prizes. The contest, named after Safeway’s private label dairy brand, draws thousands of … Read More
Midwest Schools Receive Breakfast Awards
Several schools in the Midwest have been recognized by the Midwest Dairy Council for their innovative breakfast programs and will receive grants to continue the enhancement of this valuable food service. The Hawthorne Elementary in the Sioux Falls, S.D. School District and the Anson Elementary in the Marshalltown, Iowas Community School District will both receive a $5,000 grant. Hawthorne Elementary … Read More
Jared Featured in got milk? Ad
Here’s the latest got milk? ad – it features Subway spokesman Jared holding a sandwich and a plastic bottle of Shamrock Farms milk. The ad text reads: “Losing the fat pants 10 years ago meant learning to eat fresh – and drink fresh. That’s why the calcium and nutrients in milk are part of my healthy lifestyle. So, try 3 … Read More
Outstanding Dairy Industry Edcucator/Researcher
One of the awards given by Western Dairy Business Magazine at World Ag Expo is the Outstanding Dairy Industry Edcucator/Researcher. This year that honor was presented to Dr. John Smith, Kansas State University. Dr. Smith was interviewed by Dairyline’s Bill Baker. He’s humbled by the award. He’s one of the presenters at the Dairy Profit Seminars that were held at … Read More
Dairyline Markets in Review
Dairy Markets Week in Review The cash cheese market this week seemed to ignore the anticipated Friday afternoon January Milk Production report and added to the 34-cent gain of the previous two weeks. Blocks topped $2.00 again, skyrocketing to $2.1150 on Thursday, but closed at $2.05, with Friday’s trading holding at $2.05 per pound, up 6 cents on the week … Read More
Happy Valentine's Day!
Sending out Valentine’s wishes to all of our World Dairy Diary readers! I hope your day is filled with love, flowers and chocolate!
Beefscapes Make Mouths Water
The Beef Checkoff Program has launched a revamped advertising campaign called “Powerful Beefscapes” which will include a new spokesperson – actor and 2005’s “Sexiest Man Alive” Matthew McConaughey! The goal is to reinforce people’s passion for our product, while emphasizing beef’s healthiness.This effort is called Powerful Beefscapes. “Beef. It’s What’s For Dinner” tagline, begun in 1992, is still incorporated in … Read More
What's Happening at World Ag Expo
Out at World Ag Expo I’ve got another report from Bill Baker, Dairyline. He spoke with Carolina Evangelo, Western Dairy Business Magazine, about the seminars she’s worked on coordinating for dairy producers who are attending. Carolina provides a comprehensive overview of all the awards and sessions they’ve got like one today on Milk Marketing Tools. You can listen to Bill’s … Read More
100,000 Tagged Registered Jerseys
Attention Registered Jersey breeders! Is one of your herd destined to be the 100,000 Registered Jersey identified with Allflex double-matching approved ear tags during 2008. If so, you will win a year’s supply of Double Matched Pair sets of JerseyTags™ with HDX High Performance EID tags, up to a maximum of 500 sets, plus a stick reader from Allflex USA … Read More
Wastesolvert Debuts at WAE
Dairy producers visiting the World Ag Expo in Tulare, Calif. this year (February 12-14) will have the first look at many new, exciting products, including the new WasteSolverT created by TyraTech Inc. The WasteSolverT is a new automated manure management system designed to help large dairy farms produce more milk and profit in four key areas: Increasing cow comfort and … Read More