The folks at the got milk? have given their website a new look! Be sure to check it out, because there may be a prize in store for you if your milk IQ can match the online puzzle. One grand prize winner will get a brand new Apple MacAir, second place receives a Nintendo Wii and third place finisher picks up a $150 Apple/iTunes gift card.
To reward consumers for touring the Web site, got milk? is challenging Californians to participate in a crossword puzzle contest titled “Are You Smarter than Your Mama? Test Your Milk IQ.”
They must correctly figure out the answers to 20 questions on the crossword puzzle as they relate to got milk?, its advertising campaign, as well as its health and consumer efforts. All answers can be found on the Web site.
The interactive Web site features eye-catching flash animations graphics and better navigational tools to make it easier for visitors to surf the site. Besides its visually captivating appeal, the site delivers the positive message of milk as a super drink: strengthening bones, muscles, hair, nails and teeth and even reducing some of the symptoms of PMS.
On the home page, consumers can navigate through a series of interactive games highlighting the health benefits of milk. These games feature a beaver, for example, who teaches visitors about milk’s teeth strengthening qualities, or an owl who informs consumers that drinking milk before sleep could help them get extra z’s at night. A drop down “related content” menu would also pop-out, giving consumers access to milk-related studies, articles and delicious low-fat recipes.