Today marks the launch of the Spanish “got milk?” website, called “toma leche” (“drink milk”).
“We want to have a Web site that speaks the language and culture of Latinos,” said Steve James, executive director, California Milk Processor Board (CMPB). “We hope that we’ll be able to better communicate, better reach and better connect with our Hispanic base by having a site that speaks to them.”
TomaLeche.com provides a full-service site with a whimsical, fairytale style as the backdrop for a magical world of milk.
Until recently, the Spanish-language “Toma Leche” health program and campaign was part of the CMPB’s English-language GotMilk.com site, which required Spanish online users to access the site in English and then click the option for Spanish in order to get basic information about the health benefits of milk consumption in their preferred language, per the CMPB.