Last week GEA Farm Technologies was announced as the new “brand” for WestfaliaSurge, Houle and Norbco. Before Expo was over I spoke with Linda Mrugacz, Director, Marketing & Communications. I wanted to find out what kind of feedback they had been receiving from producers attending the show.

According to Linda, “Actually, it’s going very well. There’s a lot of interest in general about the name, a lot of questions about it, “What does GEA stand for?” Well, it stands for Global Engineering Alliance. GEA Farm Technologies is part of a global alliance of 250 companies according to Linda. She says this means that producers will get the benefit of a “total offering” from the “family of GEA Farm Technology companies.”

You can listen to my interview with Linda as part of our Milking Parlor Podcast: [audio:http://zimmcomm.biz/wdd/milking-parlor-40.mp3]

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World Dairy Expo 2008 Photo Album

Sponsors of World Dairy Diary coverage of this year’s World Dairy Expo include GEA Farm Technologies and BASF Plant Science.