I love this idea – half-sticks of delicious Land O’Lakes butter sold in a 1-lb. package. What a great concept for single people or empty-nesters! The eight half-sticks stay fresh so you can enjoy the butter at a slower pace; or busy families can use it for quick recipe making.
Butter Half Sticks are going national. Land O’Lakes, Inc. announced that its exclusive Half Stick packaging configuration will be available in its flagship 1-lb. package throughout the country in the first quarter of 2009. Changing demographics and time-starved U.S. consumers prompted the dairy foods manufacturer to introduce this new butter stick size.
Land O’Lakes 1-lb. Salted Butter in Half Sticks will begin appearing in grocers’ dairy cases in new markets this spring. The product will be available in 29 additional states stretching from the Midwest to the Pacific Coast, including: Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington, Wisconsin and Wyoming.
Consumers who need a smaller portion of butter don’t have to cut into a larger stick, allowing the butter to be consumed while it’s at its freshest. Since it’s pre-cut and wrapped, the one-quarter cup Half Stick is ideal for many smaller recipes and prepared dishes calling for that exact portion of butter. Plus, consumers won’t have to rewrap partially used sticks. The remaining butter stays sealed in its original wrapper, preventing it from losing freshness or picking up odors or flavors while in the refrigerator.
Land O’Lakes is the only butter manufacturer producing butter in Half Sticks. This latest offering is part of a company effort to introduce innovation and convenience to the butter category.