The board of the Milk Processor Education Program (MilkPEP), funded by U.S. milk processors, has announced the appointment of Vivien Godfrey as chief executive officer of the organization, which manages the award-winning and iconic National Milk Mustache “got milk?” Campaign. Godfrey replaces Kurt Graetzer, who is retiring from MilkPEP after leading the program for the past 14-plus years in its 16-year history. Godfrey’s first official day as CEO is May 11.
Godfrey’s experience includes an extensive period of strategic consulting with McKinsey & Company in London and Toronto; high-level consumer goods marketing and advertising experience with Diegeo Plc.; and U.S. dairy credentials as CEO of Haagen-Dazs North America (The Pillsbury Co.) from 1996-2000. Since 2000, Godfrey has managed her own business, Far Horizons LLC, a marine data retailing company. Godfrey grew up in London, England, and lived in four countries before moving to the United States in 1992.
Said Godfrey, “I’m thrilled to be taking the reins of this great program, at what is a pivotal time for milk. This program and the hard work of milk companies over the past decade have built the foundation for milk as a competitive, contemporary beverage in the United States. Now the program is ready to take steps toward a longer-term, strategic vision. This will allow the milk industry to more fully leverage the program, keep it relevant and fresh, and make it even more effective.”
Godfrey added her perspective on the importance of the program in a highly competitive beverage marketplace. “There’s no question that milk’s voice might easily be drowned out without this excellent program. The campaign is highly recognized by the retail trades and other milk customers, as well as moms, teens and other key audiences — there’s a lot of positive energy behind milk.
3 Comments on “Godfrey Named CEO of MilkPEP”
Hi Vivien!
We were in our local high school and saw a large “Got Milk?” poster and thought of you of course.
Hope things are going well and this gets to you as I don’t have your email address.
Hope to see you in Ft. Lauderdale this year since the house is done.
All the best,
Bob and Chris
Hi Vivien!
We were in our local high school and saw a large “Got Milk?” poster and thought of you of course.
Hope things are going well and this gets to you as I don’t have your email address.
Hope to see you in Ft. Lauderdale this year since the house is done.
All the best,
Bob and Chris
Hi Vivien!
We were in our local high school and saw a large “Got Milk?” poster and thought of you of course.
Hope things are going well and this gets to you as I don’t have your email address.
Hope to see you in Ft. Lauderdale this year since the house is done.
All the best,
Bob and Chris