Dairy Groups Stand Up for Flavored Milks

News EditorGovernment, Industry News, Milk, Nutrition

chocolate-milkLeaders of the two major dairy industry groups jointly rejected a suggested federal excise tax on flavored milk drinks, such as chocolate and strawberry, that contain sugar-based sweeteners. The International Dairy Foods Association (IDFA) and National Milk Producers Federation (NMPF) say flavored milk is part of the solution to the child obesity problem, not a cause, and its consumption needs to be encouraged among kids, not discouraged by a new tax. If you feel the same way, contact your legislators and let them know!

A tax on sugar-sweetened beverages, including flavored milk, was included in a list of revenue options released May 18 by Senators Max Baucus (D-Mont.) and Charles Grassley (R-Iowa), chairman and ranking Republican, respectively, on the Senate Finance Committee. While no rate was specified, a tax of three cents per 12 ounces could raise as much at $50 billion over 10 years, according to a congressional estimate.

“Milk is a nutrient-rich beverage that is good for kids,” said Connie Tipton, President of IDFA. “We need to encourage them to drink more and it’s no secret kids love flavored milk. Processors have developed low-fat flavored milk options that don’t have excessive calories, but switching to no-calorie sweeteners has proved problematic. Still, flavored milk is an excellent way to increase milk consumption and make children’s diets more nutritious.”

Added Jerry Kozak, President and CEO of NMPF: “Milk is unique in that it provides nine essential nutrients, including calcium and other nutrients kids don’t get enough of. Limiting consumption of flavored milk could easily reduce intakes of nutrients kids need, and that come in a package they enjoy. In addition, research has shown that children who drink flavored along with unflavored milk don’t have higher body mass indexes than non-milk drinkers.”

The 2005 Dietary Guidelines for Americans—the official government diet advice—bolsters the argument for flavored milk, Tipton and Kozak said. According to the guidelines, adding a small amount of sugar to nutrient-rich foods such as reduced-fat milk enhances their appeal and improves diet without adding excessive calories.

Likewise, Tipton and Kozak said, the American Academy of Pediatrics encourages consumption low-fat or fat-free milk, including flavored milk, as an alternative soft drinks.

“Taxing flavored milk because it includes a small amount of sugar is penny-wise and pound-foolish, from a nutritional standpoint” said Tipton. “Studies show that low-fat chocolate milk is kids’ nutritious beverage of choice. It would be ridiculous to discourage kids from drinking it.”

“It’s both bad nutrition policy and bad tax policy to lump milk in with other beverages,” added Kozak. “Kids need more calcium and flavored milk provides it without adding too many calories. Why would anyone discourage consumption of flavored milk with a new tax?”

Kozak represents the farmers who produce the nation’s milk, while Tipton represents the processors who pasteurize it and turn it into yogurt, cheese and other finished products.

The sugar-sweetened beverage tax was one alternative in a 41-page paper listing options for funding a $1 trillion healthcare overhaul.

9 Comments on “Dairy Groups Stand Up for Flavored Milks”

  1. I am lactose intolerant so I am always looking for supplements to milk. If the milk companies can get a tax break for research into alternatives for milk for the increasing sensitivity to milk in exchange for this tax id be all for it.

  2. I am lactose intolerant so I am always looking for supplements to milk. If the milk companies can get a tax break for research into alternatives for milk for the increasing sensitivity to milk in exchange for this tax id be all for it.

  3. I am lactose intolerant so I am always looking for supplements to milk. If the milk companies can get a tax break for research into alternatives for milk for the increasing sensitivity to milk in exchange for this tax id be all for it.

  4. Chocolate milk has a ton of sugar and artificial ingredients in it and the amount of calcium in it is minimal. In many eight ounce containers of milk there are up to 29 grams of sugar at 200 calories.

    The process of pasteurizing milk kills all of the nutrients, including calcium. There are much better alternatives of calcium for child nutrition such as spinach, tahini, kale and other green leafy vegetables.

    I enjoy some dairy products but one I won’t support is flavored milk.

  5. Chocolate milk has a ton of sugar and artificial ingredients in it and the amount of calcium in it is minimal. In many eight ounce containers of milk there are up to 29 grams of sugar at 200 calories.

    The process of pasteurizing milk kills all of the nutrients, including calcium. There are much better alternatives of calcium for child nutrition such as spinach, tahini, kale and other green leafy vegetables.

    I enjoy some dairy products but one I won’t support is flavored milk.

  6. Chocolate milk has a ton of sugar and artificial ingredients in it and the amount of calcium in it is minimal. In many eight ounce containers of milk there are up to 29 grams of sugar at 200 calories.

    The process of pasteurizing milk kills all of the nutrients, including calcium. There are much better alternatives of calcium for child nutrition such as spinach, tahini, kale and other green leafy vegetables.

    I enjoy some dairy products but one I won’t support is flavored milk.

Comments are closed.