There is nothing better than icecream on a late summer night, when the chores are done and a long day of hard work is completed. It’s no secret that late night Dairy Queen visits are pretty popular in many towns, and it doesn’t take much marketing to get people in to enjoy their tasty treats. Yet, this Dairy Queen goes above and beyond to reach out to their customer base. This is a pretty interesting event I found in the Salisbury Post. Check it out!

The West Innes Street Dairy Queen, built in 1950, will celebrate its annual ” ’50s Day” Saturday, May 30. On that day, Dairy Queen will have curb service with waitresses in poodle skirts and other 1950s attire. Dairy Queen will offer half-price malts all day and have other special promotions.Members of area car clubs often spend time at the ’50s Day with their older cars and trucks. Owners Melissa and Robert Utley have been having the ’50s Day for more than 20 years.

“Curb service is the fun part, I think,” Melissa Utley said.