Dairy Crest, the UK’s leading chilled dairy foods company, has announced an exciting new service, that is both a blast from the past and a modern convenience! Called “milk & more,” customers can receive personal delivers of milk by a milkman! But this 21st century modern milkman has gone digital and moved online, transforming a service that originally started in the late 1850s.
The milkman as we know him started when customer demand for home milk delivery prompted the milkman to pick up a low-wheeled cart to make his many deliveries. Since then the milkman has become a reliable fixture in the local community and a much loved British institution, with 62% of Brits naming the milkman as someone that represents what the traditional community is all about.* Now he’s online and the product range has expanded so that homes throughout much of England and Wales can order more than 250 everyday essentials to be delivered to their doorstep at the click of a button.
Guy Whittaker, a milkman from Guildford, said: “So much has changed in the past 150 years but one thing people have always been able to rely on is that their local milkman delivers to them come rain or shine. 43% of Brits that already get their milk delivered have carried on the tradition from their parents, having fond memories as children.** We wanted to extend our service so that our customers could rely on us for more than just milk which is why the new milk&more service is so great.”
Dairy Crest spokesperson, Mike Sheldon, commented: “milk&more combines the tradition and familiarity of the doorstep milk delivery service with the convenience of online shopping. It’s still your local milkman but a brand new service, bringing homes a range of products from breakfast essentials to cleaning and garden products.”