Next week is the start of a national food fight – are you ready to join in? Beginning Nov. 16, dairy farmers and beef producers can join the Beef Checkoff’s five-day FOOD FIGHT by speaking up! Now more than ever, it’s vital that farmers help Americans realize what they have to be thankful for as they prepare for the Thanksgiving holiday. To learn more, and get tools and tips to participate, visit the FOOD FIGHT website.

With a virtually constant flow of misinformation in mainstream media of late, it’s easy to get frustrated when you’re working your land and cattle in environmentally sound and caring ways. Of particular concern is the fact that so many of the attacks on the beef industry are based on emotional pleas rather than facts or science.

In addition to all the positive research, messages and tools your beef checkoff investment provides, beef producers, dairy farmers and importers need to tell their own stories. You need to get your voice heard in the debate and put a face on your industry.

Source: Beef Checkoff