If you are a Minnesota dairy farmer looking for a fun, family outing, then you should join the Midwest Dairy Association at a Timberwolves (Minnesota’s NBA team) game.
A promotion effort that will bring 250 dairy producers to a Timberwolves game Saturday, Dec. 5, also rewards consumers who buy $10 worth of dairy products at Rainbow Foods. Midwest Dairy has offered free Timberwolves tickets to dairy producers for the Dec. 5 game against the Utah Jazz. Producers will also receive a cap and a refreshment voucher. Groups of producers will be seated together, and four lucky winners will be escorted in the spotlight to front-row seats at courtside. The Timberwolves provided the tickets as part of the Midwest Dairy sponsorship.
Remaining tickets are available to producers on a first-come, first-serve basis at the Midwest Dairy Producer Services Center at 1-877-360-FARM (3276). Callers are asked to limit their requests to dairy producer families.
The promotion is part of Midwest Dairy’s campaign to reinforce the value of dairy’s nutrition at a time when consumers are making food choices that save them money. The effort, called Dairy Makes Sense, utilizes a Web site, retail partners, radio advertising, social media and other tactics. The Timberwolves partnership adds another layer of activity, focusing not only on the free ticket with dairy purchase, but utilizing the Timberwolves Web site, electronic signage at the game and in-game advertising to extend the dairy value concept. Kemps LLC, in partnership with Rainbow Foods, provided in-store point-of-sale materials. Shoppers received register vouchers on qualified purchases as claim checks for game tickets at the Target Center box office.
Source: Midwest Dairy Association