Have you seen those cool commercials for the new campaign, Fuel Up to Play 60, where football players are running and playing with school kids? They are aimed to get kids moving and staying fueled for play with a healthy, balanced diet. Wisconsin Ag Connection just released an article about this program. Check it out.

The U.S. Department of Agriculture (USDA) has joined a campaign to fight and defeat childhood obesity in cooperation with the NFL, National Dairy Council, multiple health organizations and several major corporations. The campaign, known as Fuel Up to Play 60, is funded with an initial private sector financial commitment of $250 million over five years by America’s Dairy Farmers. Funding is expected to grow as government, business, communities and families join this effort to improve nutrient-rich food choices and achieve 60 minutes of physical activity each day among children. More than 58,000, or 60 percent, of the nation’s 96,000 private and public schools are currently enrolled in Fuel Up to Play 60.