Free Social Media Webinar Offered to Dairy Producers

News EditorDairy Checkoff, Technology

Are you active on Facebook, Twitter or YouTube as a way to stay connected with family and friends? Did you know that these websites can also be an effective way for dairy producers to become advocates for their industry? To learn more, sign-up for a free free 90-minute webinar on Thursday, April 15. Sponsored by Dairy Management Inc.™ (DMI), which manages the national dairy checkoff program, the webinar will show you how these applications can be used to share positive dairy stories and communicate with consumers about modern dairy farming practices.

Dairy Management Inc.™ (DMI), which manages the national dairy checkoff program, launched the myDairy Social Media program in 2009 to help dairy producers and dairy enthusiasts use social media proactively to share their dairy stories and counter negative or misleading information about the dairy industry. The myDairy program currently mobilizes over 1,000 dairy enthusiasts from across the country to engage in social media networks, building a strong, positive online dairy presence to help counter misinformation and maintain public confidence in dairy foods and the people who produce them. The myDairy program provides tips to navigate and use popular social media sites, along with key messages to incorporate into dairy stories, and opportunities to connect with other dairy enthusiasts and the general public.

The myDairy webinar will discuss why social media is a powerful communication tool, highlight the most popular applications and provide examples of dairy enthusiasts’ online conversations.

To register for the webinar and/or to become a myDairy advocate and learn more about the program, email

Source: Dairy Management Inc.

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