At the National Association of Farm Broadcasting (NAFB) annual meeting last month, Novus International was talking with reporters about this year’s acquisitions that have strengthened the company’s presence in the beef and dairy cattle market.

Novus’ Beef Sales Manager Marty Andersen says when they acquired the Albion animal nutrition group in February it helped them expand their portfolio of chelated trace mineral products for livestock. “Chelated trace minerals are a highly bioavailable source of animal nutrition,” he explained. “So if producers are needing to get nutrients into their cow herd to combat antagonists, shortages, dietary changes such as high distillers grains – it’s a fast way of getting trace minerals into the diet.”

“Trace minerals are important in reproduction, growth, animal health and immunity, those are the big areas where nutritionists are looking for a boost from Novus products,” Marty added.

The Novus product line for dairy includes ALBION® MAAC® chelated trace minerals for production and health benefits, AGRADO® Plus antioxidant for use in the final total mixed ration of lactating dairy cows and ALIMET® methionine supplement to optimize milk yield and component levels.

Listen to my interview with Marty from NAFB here: Marty Andersen with Novus