A new campaign was launched today by MilkPEP. Called “Pour One More” the campaign aims to help Americans gain the essential nutrients and minerals in milk by encouraging them to pour just one more serving of dairy a day.

Actress Susan Sarandon kicked off the campaign today in New York City.

The new ad reads: “9 out of 10 Americans aren’t getting essential nutrients we need. That’s a serious gap. But just one more serving of nutrient-rich milk a day for you and your family can help fill it. Sometimes the smallest acts make the biggest difference. So, pour one more.

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