A new television PSA entitled “Huddle” features Tony Romo, Quarterback for the Dallas Cowboys, and encourages youth to get healthy and be active by joining the Fuel Up to Play 60 movement. The PSA was developed by the Ad Council in collaboration with Let’s Move!, USDA, NFL, NFL Players Association, National Dairy Council, and Brunner advertising.
Gen YOUth Foundation will work with schools, communities and business partners to develop and support programs that create lasting changes in the child health and wellness arena, including Fuel Up to Play 60. The mission of the Gen YOUth Foundation is to create a movement that will inspire youth to change their behavior.
Today, over one-third of American children are either overweight or obese. If the trend continues, today’s children may be the first generation with shorter life expectancies than their parents. In response to this epidemic, Gen YOUth Foundation was founded to inspire youth behavior change. Gen YOUth Foundation gives leaders in health, business, government and communities nationwide the opportunity to create a movement that relies on participation, collaboration and action to reverse childhood obesity rates. Gen YOUth Foundation will demonstrate that when youth are given a voice, change can happen.
