Checkoff Seminar to Focus on Effective Messaging

News EditorCommunications, Dairy Checkoff

Going to World Dairy Expo? Schedule time to join the Dairy Checkoff at seminar called “Leading the Conversation: Answering consumer questions about dairy.”

The seminar is scheduled for Wednesday, October 5 at 1 p.m. in the Mendota 2, Exhibition Hall. Learn how to more effectively engage and communicate with consumers about on-farm milk production.

Answering tough consumer questions about dairy can be challenging. This interactive workshop will help farmers and industry leaders develop skills to better connect with their neighbors, communities and consumers. Attendees will learn how to lead conversations in a positive and effective way using consumer-tested messages. Presenters Jane Hillstrom and Michele Ruby have worked with over 2,000 dairy producers across the country to help prepare them to share their positive stories with consumers.

Source: Dairy Management Inc.