Congratulations to Loren Elsass for being honored as the Select Mating Service™ (SMS™) genetic consultant of the year by Selecy Sires!
This national award is presented annually to genetic consultants who exemplify the qualities that make SMS known throughout the world as the premier mating program in the industry to assist dairy producers in developing genetic business plans. The recipient must have years of superior service, a history of high-quality evaluations and the ability to build and maintain successful relationships with dairy producers.
Elsass began his career with COBA/Select Sires Inc. as an SMS genetic consultant in 1993. The Elsass family has a lifelong history of excellence in the Holstein breed. Loren’s parents, Roger and Ethel, began breeding and developing great cow families in Western Ohio and created the Quietcove prefix in 1940. Their three sons, Marvin, Loren and Lynn, continued growing the herd and moved it to the present farm in Wapakoneta in 1968. After service in Vietnam, Loren returned to the farm and began placing greater focus on registered Holsteins. Quietcove Matt Judy resulted from the breeding program and was the first cow ever exhibited at the Ohio State Fair by Quietcove. She won the National Holstein Futurity and Grand Champion in 1972. Since that day, Quietcove has been a regular contender at local, state and national shows and has become a well-known source of elite-pedigreed dairy cattle. Loren is well respected around the world for his cow knowledge and has been invited to judge at World Dairy Expo, the Canadian Royal Winter Fair and numerous international shows.
In 1997, COBA/Select Sires’ marketing director for Mexico retired and Loren assumed his expanded role on July 1, 1997 and since then has spent 40-60 days a year working in Mexico.
During his 18 years as an SMS consultant within the Select Sires family, Elsass has evaluated over 360,000 cows and provided over 1.3 million corrective sire recommendations.
Source: Select Sires Inc.